Recently, I spent some time back in my hometown of Miami and caught up with one of my cousins. He is a videographer, editor, music composer and director. He currently works for Univision 23 Miami the leading multimedia company serving Hispanic America. I was lucky enough to have my cousin give me a private tour of the studio spaces and editing bays. I was even luckier to receive career advice from someone within the industry who happens to be family. It can’t get any more personal, raw and uncut than taking in the passionate voice of someone you have seen grow into what they have become.
I could sit here and write about how grand and cold the Univision space was. And I can give you details of what the desks of the producers and editors had on them. But instead, I’d rather tell you about my cousin. You see, often times we look at videos and ignore the fact that beyond the screen a whole different world exists where chaos, problem-solving and unattractive sweat generates the beautiful image. We often forget a whole crew is involved. It may come to your surprise when I tell you that my cousin was able to create this unofficial Cadillac commercial 100% on his own.
What’s interesting about my cousin is that he proved to me that you shouldn’t be afraid of entering that chaotic world even if you are alone. Because being alone in it makes you that much stronger when faced with the largest obstacles. Because the only hands that should push and pull you are your own.
Pick your path. Set your pace. Ride it.
Here is the Unofficial “Cadillac ATS 2.0T Commercial.” I am in it. But this isn’t about me.
It’s about Enier.